As more and more companies pop up touting their latest miracle diet pill, we see more and more marketing tactics employed to trick consumers into buying into their promises. I’ve reviewed the majority of diet pills one market today and have seen some common threads in many of them. The following outlines some of the tricks that you should watch out for when deciding which diet pill is right for you.

1. You’ll often see a number of before and after photos on the diet pill’s website to add credibility to their offering. The problem is, however, that you’ll often see fabricated photos. Sometimes they are taken the same day with the person sucking up and pushing out their stomach. Other’s don’t even show the same people or use photos that don’t really show the body very clearly. Also, sometimes you’ll see the same photos used for a number of different of diet pills.

2. What’s easier than creating a fake before and photo? Creating a fake testimonial. Again, I’m not saying that testimonials are bad, I’m just saying that anyone can make them up so don’t base any decisions on how many or how great their testimonials seem to be. A marketer can sit down at computer for 5 minutes and leave with a whole page worth of convincing testimonials from all over the nation.

3. Another common thread in many diet pills’ websites are the sky high promises of fast and amazing results. Many try to tug at your emotions and get you to buy. Never buy a product on whim or without researching it first. If it sounds too good to be true, it usually is.

4. The main thing that I base my diet pill reviews on is the ingredients of the pill. As such, I like to see research backing up the included ingredients. What you often see, however, is that diet pills cite these studies on the ingredients and try to convince you that those studies were on their actual diet pill.

5. I saved the best for last – autoship programs. We have seen a massive influx of diet pill companies that offer ‘free trials.’ Beware of these trials. They are anything but free. It usually goes something like this: You accept a ‘free’ trial by paying for shipping (they now have your credit card info). In the terms and conditions (that they hope you don’t read) you’ve also agreed to be automatically enrolled in their autoship program in which they send you pills each month and automatically charge your credit upwards of $90 per month (that you are usually not expecting). They are often extremely hard to cancel because they give you the run around, trying to suck every dollar it can out of you. So if you come across such a deal, please run. Your wallet will thank you later!

Are all diet pills deceptive and scam artists? No. There are a number of quality diet pills on the market that are produced by great companies. But do you have to be careful? Absolutely.

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